Are you in the process of rolling out a new site but not sure how to plan your keywords?
If you’re into Digital Marketing, you would know by now that keyword research is a crucial element of modern SEO.
While we’re sure that there will be a lot on your mind — from design to development, content creation to the marketing strategy, you must prioritize enough time on keyword research to guide and sail your content strategy.
When you do this, you will have the clarity and focus as to where you want your site to be beforehand. Moreover, you can shape and strategize your content accordingly.
We will explain to you four sites for keyword research that you can utilize to serve you as the best option.
SEMrush is not just a keyword tool. In SEMrush, instead of entering a seed keyword and getting a long list of keyword ideas, SEMrush shows you 5–6 keywords that your competition already ranks for!
What features does it stand out for?
Ideas on long-tail keywords and ad groups
Get yearly keyword trends
Worldwide CPC distribution statistics
Access to the complete keyword research toolkit
Keyword difficulty analysis and organic traffic insights
Apart from this, it has a 7-day free trial. So, go ahead and try out your options!
Ubersuggest is a great keyword research tool created by Neil Patel that is free of cost and helps you explore the keywords of your interest. It also suggests other words that can contribute to the construction of your content.
Meaning, it takes any keyword you feed it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.
Amazing! Isn’t it? Go ahead and explore more!
3. Moz Keyword Explorer
The Moz Keyword Explorer is easy to use, out-of-the-box keyword research tool performing great keyword research recommendations. Moz’s SEO tool is power-packed with all the salient features you’d expect from the best keyword research tools. Additionally, it has two very unique data points.
It has the following standout features:
Retrieve related keyword suggestions
Shows organic CTR and Priority score for smart targeting
Offers a one month trial period
4. Google Keyword Planner
Google Keyword Planner is a simple keyword tool option serving up a few basic features. Despite the lack of functionality, however, it’s one of the most accurate sources of keyword data on the market. The data is directly fed from Google and the results integrate well with AdSense monetization.
And what more, it is available for freel
Google Keyword Planner has the below salient features:
- Locating commercial keywords with “top of page” bid range
- Gets accurate search volume directly from Google’s search engine
- It is the best choice for business websites
We’ve shown you what we’ve picked from the lot. However, there are more things to consider while choosing a keyword research tool. Overall, your choice must depend on the level of your SEO knowledge and the work you’re looking to accomplish.
There are a lot more free keyword tools, but you need to invest time on it to explore more.
Bottom line: free keyword tools are great when you’re just starting, but as you grow your site, you’ll need paid tools to keep up with the competition.
Did we miss other best keyword research tools? Let us know in the comments!