Your Instagram profile is the landmark of your social presence. You can post whenever you want. A little personal note, nothing is more satisfying than posting or reposting/sharing an abstract piece of art, a poem or calming picture late at night and falling asleep with that calmness.
But if you want your posts to get more views and engagement, you must be present when your audience is most active.
If you are a budding content creator, business owner, or just experimenting with your online persona, this blog post is for you. In this article, you will learn about the ideal time to post on Instagram that would enhance the chances of your post getting viral. So buckle up!
The best time to post on Instagram is when your audience is most active. This varies depending on your specific audience, but there are some general guidelines you can follow. Here are some tips to figure out the best time to post on Instagram:
1. Analyse your Instagram analytics:
Instagram provides you with insights into when your followers are most active. You can access this information by going to your profile, clicking on the three lines in the top right corner, and selecting the “Insights” tab. There you will see a breakdown of the days and times when your followers are most active.
2. Consider your target audience:
If your target audience is primarily composed of young adults, it’s more likely that they will be more active on Instagram during the evenings and on weekends. But if your target audience is composed of professionals, they may be more active during the weekdays, especially Monday to Wednesday.
You must know who your target audience is and find the right time to post in order to keep them engaged.
3. Consider your audience’s location:
4. Trial and Error:
5. Consider the type of content you are posting:
6. Consider the industry trends:
The fashion industry tends to be more active on Instagram on Mondays and Tuesdays. Entertainment industries on Fridays and weekends. Similarly, a lot of industries are more active on Instagram on certain days and specific hours. You must keep this in mind when deciding when to post.
The final factor that you can’t ignore while planning your Instagram calendar is…
7. Consider your goals:
Ask yourself “What do I want to achieve with my Instagram account?”
If you want to increase engagement, it may be best to post at times when your audience is most active. If you want to increase the reach of your posts, it may be best to post at times when fewer people (in your niche) are posting, so your content has a better chance of being seen.