Marketers must keep up with the world and technological advancements. Businesses must reevaluate their approach to interacting with and reaching their target audiences if they are to succeed in the digital age.
Trends in marketing are influenced by new technologies.
For example, video and Augment Reality (AR) are being used more and more in today’s world because regular smart devices’ technology makes it easy to capture and receive video content. Additionally, Web3 and metaverse movements are introducing previously unheard-of methods of audience engagement.
1. Consent-based marketing
Data-driven targeted advertising will be effectively eliminated as a result of Google’s announcement that it will no longer support third-party cookies in its Chrome browser. Google has once more postponed the scheduled deprecation of third-party cookies to the second half of 2024, despite the fact that it was originally scheduled to take effect in 2023.
Marketers will need to switch from traditional digital marketing strategies to consent-based advertising in the cookieless world of tomorrow, in which customers freely share their data. Users’ “first-party data” must be effectively acquired, gathered, managed, and stored by businesses now.
2. Immersive experiences with AR and VR
Virtual Reality (VR) and augmented reality (AR) have emerged as the secret weapon that every brand uses to create memorable interactive experiences. Brands are utilizing this technology to create immersive brand experiences that enable customers to engage with a product like never before—a step up from the standard scrolling advertisements. As a result, customers become more invested in the brand experience as active participants in a product or activation.
In 2023 and beyond, AR and VR technology are expected to revolutionize marketing. Digital fashion was born as a result of these technologies’ impact on numerous industries, including fashion. AR and VR will be essential for brands and businesses in 2023 and beyond as a result of the growing momentum of the Web3 and metaverse movements.
3. Video content
In 2023, brands will focus more on social media video marketing and spend more on it. This digital marketing trend is expanding rapidly because marketers in 2023 cannot afford to miss the opportunity presented by engaging and shareable content. According to Google, the vast majority of online customers would rather watch a product video before making a purchase. TikTok and Instagram videos are now indexed and show up in search results to expand the reach of social media videos.
With over 1 billion active monthly users and 3 billion downloads to date, TikTok continues to expand rapidly. In order to provide users with more video content, Instagram changed its algorithms in 2022, and YouTube recently introduced Shorts, a tool for creating short videos, in an effort to compete with Instagram for supremacy in social media video.
4. Interactive content
Because it works to build a strong connection between brands and their audience, interactive content marketing has recently become a best practice rather than a trend. Online surveys, quizzes, contests, giveaways, polls, and other types of general questions are typical examples of interactive content. These types of questions aim to directly engage users in order to elicit a response or interaction with them, thereby establishing a connection between the user, the content, and the brand.
5. Image and video SEO
There is a new way to search online, but most people just talk to them or type their questions into a search bar. We anticipate that the number of reverse image searches will continue to rise in 2023: uploading an image or video for the purpose of locating its source. Take, for instance, Google Lens: You can upload an image of someone wearing great jeans and the Gods of Algorithms will match it to the source so you can find a place to buy your own pair.
In 2023, reverse image (and video) search is expected to spread like wildfire as more businesses realize the advantages of this developing technology, resulting in a demand for image and video SEO. Marketers will need to fully comprehend SEO now that TikTok and YourTube Videos are being indexed by Google in order to optimize their video and image content for high search rankings.