Published
November 22, 2021
Category
Development / Media
client
Gruhasthali Projects
Being in the construction and real estate industry for over two decades, Gruhasthali Projects has established its name synonymous with reliability and trust.
With over 200 commercial/residential projects developed across the city of Hyderabad, they have more than 3000 happy and satisfied customers.
With very few online presence flats yet to be sold for an existing venture and a new upcoming venture, Gruhasthali Projects required an end-to-end marketing and branding solution.
They wanted us to create a strategy that would get them new customers and also build their brand online for the long run.
Without wasting any time, we started with New Designing Gruhasthali Projects’ website. They wanted a website that would uplift their brand’s image online and have all the information about their previous and upcoming projects for their customers to go through.
Our design and development team was up for the task. Our team built a website that was not just aesthetically beautiful but also complimented the blue and white color combination of the logo.
Not just that! The website has a smooth user interface with properly channeled layouts that allows visitors to browse through the information with ease.
Landing pages are one of the most important aspects before starting PPC ads.
Our digital marketing and the development team work together to build a landing page that would drive conversions.
We made sure that the landing page had tailored information concerning the campaigns we were running We also made sure that the landing page had easily accessible call-to-action buttons for the visitors to take action and submit their Information.
Keeping the client’s goal in mind of acquiring new customers and brand building we started the research work.
We went through a lot of content, right from researching audiences’ interaction with the Gruhasthali Projects and their competitors.
We made Market Sophistication Audits for understanding the market they are in i.e. what works and what doesn’t in the market.
After that, we did message mining and developed their Ideal Customer Profile. We did that to understand the audience and put across the best messages and creatives to them.
We majorly used two platforms for advertising which were Google and Facebook. Our strategy was to target customers based on their interest and interaction with the landing page.
Are you still wondering about partnering up with us on our next real estate project?
Why don’t you give us a call at 8341777824 so that we can help you achieve your business goals?