How many of you are tracking your website data using Google Analytics?
Google Analytics in short GA is a free tool offered by Google to analyze valuable metrics like conversion rates, traffic data, demographics, and much more.
This will help you to learn and understand your website behavior like how many people check your website and how to grow your business sales
WHY USE GOOGLE ANALYTICS?
If you are wondering how to improve your website data. The best way is to use Google Analytics.
It provides relevant data that will help you optimize opportunities, generate strategies, and gain knowledge on how to perform actions to increase your business ROI.
In this article, we will discuss how Google Analytics will benefit your sales and understand why you should use it for your business.
1) TRACK YOUR VISITORS
Google Analytics shows how many visitors you have and what activities they perform on your website. These include bounce rate and durations.
But the data is uncertain as you cannot fetch the personal information of your visitor.
But if you still need more data with details you can click on the Acquisition tab. Where you can see how you are getting visitors to your website. This is the best strategy to understand and grow your business.
You can find this under the Acquisition tab to find out where your visitors are coming from (Google ads, social media, or organic search) and how much traffic you are getting for your business. These metrics will help you know which channel your target audience is from.
2) UNDERSTAND CUSTOMER BEHAVIOUR
Customer behavioral data can help you improve your marketing strategies for your online business and optimize your website’s performance.
Behavioral data includes
1)Page visits
2)Bounce rates
3)Session duration
4)Downloads
5)Transactions (if you are selling products)
These valuable insights will help you learn how users interact and what web pages get the most traction and engagement.
This will help you create a marketing funnel for your business sales. If you understand the necessary steps for the user to perform the required action on that, then you can easily find out what type of content will attract users and increase your page traffic
3) IMPROVES ADVERTISING PERFORMANCE
To run a successful ad campaign, you should know how your online ads perform on your website. Hence, it’s important to use Google Analytics.
If you are not using Google Analytics for your website and landing page, then you will not get an idea of how your advertising is performing.
Using Google Analytics data for your ad campaigns is the best way to increase conversions and also reduce your advertising costs across different platforms.
4) IMPLEMENT IN SEARCH ENGINE OPTIMIZATION
Search Engine Optimization [SEO] is one of the best methods to grow your online business and rank your pages on top of the search engine result page which leads to more conversions.
Tracking these conversion results can boost your search results.
Connecting the search console with Google Analytics will provide information about which keywords and pages help you drive more traffic to your website. This can also be combined with customer behavioral metrics to understand the overall SEO performance.
This data can help you upgrade your content strategy and produce saucerful pages for your website.
5. REACH YOUR TARGET AUDIENCE
Reaching and offering products and services for your target audience can scale up your business ROI. Using Google Analytics to research demographic information of your customers and new visitors.
The demographic data contains
1)Age
2)City
3)Country
4)Language
5)Gender
In this way, Google Analytics will categorize your visitor’s interests, for instance who wants to buy your product or users who don’t match based on the categorized interests.
The same information can be used for your Google ads, where you can directly reach a specific audience and enhance your ad performance.
