When it comes to generating leads through social media, Twitter frequently takes a back seat. After all, the number of characters in your Tweets is severely limited. You can’t talk to customers in that manner, right? Wrong!
Additionally, with over 330 million monthly active Twitter users worldwide, there is a significant potential audience for your marketing efforts.
You might be surprised to learn that 94% of Twitter users end up purchasing businesses they follow and that 66% of Twitter users have discovered a new business on the platform.
1. Make use of the image in the header as a call to action.
Visitors’ eyes will be drawn to the image in the header first, making it possibly the most important first impression of your Twitter page. Make the most of that by including information that you might not be able to include in your bio in your header image.
You could, for instance, include a call to action (CTA) for your podcast, upcoming webinar, early sign-up, or anything else you’re currently promoting. You could also mention a new product you’ve launched.
2. Create a landing page specifically for your account.
Twitter gives you a great opportunity to link a URL to your account. Create a landing page that explains who you are, what you do, and why you do it. Add links to your current promotions, testimonials, and anything else that might be useful to potential customers.
Twitter gives you a great opportunity to link a URL to your account. Create a landing page that explains who you are, what you do, and why you do it. Add links to your current promotions, testimonials, and anything else that might be useful to potential customers.
3. Try out paid Twitter ads
to see if they can get your content to the top of people’s feeds and attract more viewers much faster. Make use of these ads to advertise particular things, such as your current discount offer or your email opt-in list. Because paid Twitter ads can be expensive, you should start with a smaller audience and wait to spend any more money until you see results.
4. Include links in your posts
5. Write strong captions with the right hashtags
Because you only have 280 characters to use in a tweet, you might not have enough room to build up to your main point. Use powerful words like “win,” “save,” and “premium,” as well as phrases that are pertinent to your field of work, to share a strong CTA that demonstrates the benefit to your customer.
6. Search actively for leads
No matter how well-written your profile is, you can’t expect people to just find you. You need to actively look for leads. Spend some time actively looking for people who might be interested in your content and the products and services your business offers.
Searching for topics or hashtags that they are likely to use, such as tweets that ask questions about your industry or even tweets that mention your rivals, is a good way to search. Utilizing Twitter’s Advanced Search, you can find customer profiles.
7. Participate in Twitter chats
You can also strengthen your connection with your current customers by participating in Twitter chats, keeping you in their minds at all times. To begin, you’ll need to decide what kind of conversation you want to participate in, including the demographics you want to reach, the participants’ industries, the topics that will have the greatest impact, and so on.
8. Run a contest on Twitter
To you
Twitter is the ideal lead generation platform in many ways. It allows you to share short but powerful pieces of content that can quickly pique the interest of a follower and can frequently result in opt-ins, appointments, and even sales.
